How do you mess up the launch of Pokémon? All people want to do is pick it up and play. Which is exactly how Niantic and Nintendo screwed this up.
Vapourware describes a product, usually software, that has been announced by a developer during or before its development, if there is significant doubt whether the product will actually be released. It is software which at best is still in development, and at worst is no more than an interesting concept in the mind of someone at the organisation. Vapourware is sometimes announced with great fanfare as a spoiling tactic to hurt sales of a competitors already launched product.